Unless you’re new to the internet, you’ll probably have heard of Search Engine Optimisation, otherwise known as SEO. But just in case you haven’t, here’s the basic rundown of what it means…
SEO is what makes your website tick but only to a certain extent anyway.
Even though it’s the design of a website that helps people stay, SEO is the thing that’s going to get them there in the first place.
There are so many factors to consider when building a website and SEO is one of those things you can’t miss out.
A lot of business owners from startups to big conglomerates will more than likely have a website by now however, it’s what goes on behind the scenes that really make them into what they are.
In most SEO processes, there are three main aspects that need looking at including:
External factors can’t be overlooked and need to be a crucial part of the bigger SEO strategy in the future while the indexing and on-page items are controllable within the website.
Essentially, everything is important and has its own job to do.
Before we get ahead of ourselves, let’s take a look at the technical side to SEO.
First things first, we need to make sure that your site is (or can be) indexed and crawled.
For any SEO expert, the Google Search Console is your best friend. This isn’t limited to Google though, other search engines provide their own console such as Bing Webmaster Tools, as an example.
These tools will bring great diagnostics and analytics data to you and it will bring some help along the way.
There’s also the XML sitemap which is the table of contents for a website. This is like the ‘modern’ way to submit your pages to search engines like Google or Bing.
The majority of website platforms have this built-in or have plugins that will help create a dynamic sitemap that stays in sync with the pages in question.
Now we could go on for hours talking to you about the technical side to SEO which has so many factors surrounding it. We haven’t even got into Domains, Robots.txt, 404 Pages, Speed, Site Architecture or SSL!
This just goes to show how much there is to consider for technicalities with SEO. But for now, let’s talk about the external factors with Search Engine Optimisation.
There are only a few things that you have to consider for the external factors to SEO.
The first being social media, which is a great way to enhance your SEO efforts. It might not directly impact rankings but by ensuring your site links to owned and active social network profiles (and vice versa) is a good start.
Another thing is links. Otherwise known as backlinks, these can greatly help your website become credible leaving people trusting your brand more.
“There’s a lot to be said about creating great content that people naturally want to link to. To supplement your awesome content, it doesn’t hurt to look for great sources of quality links through natural relationships, accreditation and possible traffic sources in your industry.” – Corey Morris, Vice President of Marketing at Voltage.
But before we finish, let’s take at look at a very important factor for SEO, on-page.
“The search engines care about context way more than keywords so don’t be tempted to just update meta tags or body copy and move on.”
Let’s talk about content. Content is a huge part of your website, in fact it takes up a huge percentage of it so much so that without it, your site is irrelevant. Don’t get me wrong though, more doesn’t necessarily mean better but it’s the quality that really shines here.
Another thing is meta titles, tags and descriptions. Every page should have these but you can’t have one without the other. For example, just a meta title won’t do anything for you so a description is 100% going to have been with it. You’re going to need a custom and topically relevant description for each page in order to get more clicks to your site.
In the end, SEO isn’t a quick job. It can take weeks or even months to perfect and even then, SEO can always be improved.
It’s a job that it definitely going to take up time but if done right, the results should make it all worth it.